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Help in identifying KPIs The Key Performance Indicators ( KPIs ) reflect the performance of the company analyzing from the number Business Email List of sales to the number of visits registered on your website. Indeed, determining your KPIs can be a difficult task, but the marketing tool helps with that decision. After collecting the data about the Business Email List organization, you can use the software to highlight which variables changed during the month and which remained more stable during the campaign. If you recorded a high number of Business Email List visits to the site, but a low volume of sales, you are probably looking at the wrong index.